January is here, and UK students have a LOT on their plates…
From dusting off their laptops and tackling those long overdue pre-christmas assignments to cramming a whole term’s worth of clothes into one suitcase, it’s a whirlwind start to 2025 as students make their way back to campus.
And, as they do, the much anticipated SFE (Student Finance England) loan drops are also landing in students’ bank accounts. With it, comes a prime opportunity for your brand to connect with students as they shop across tech, beauty, travel and much more!
But, will you be in the shopping baskets of 2.9m students this term? Read on to discover their spending habits to get ahead.
But what exactly is a loan drop? 💳
Though the exact timing differs between universities, students typically receive financial support, also known as a maintenance loan, in three separate installments throughout the academic year.
Administered by the Student Loans Company this loan helps eligible students cover their living expenses – from rent to toiletries and everything in between.
According to native research, 62% of students receive a student loan. The amount typically ranges from £4,767 to £10,227 for the academic year. That’s almost £9 billion pounds dropping into students accounts each year, with £3 billion landing as you read this.
And, students are spending on more than just the essentials throughout the academic year. With an average of £2,425.71 spent per student on non-essentials annually, their most shopped verticals, include takeaways, fashion and beauty according to native research.
As George, 19, University of East Anglia puts it: “I’m entitled to the full student loan, so when it lands it’s always a relief.”
What’s in students #SFEHaul? 🛍️
If we asked you to picture a typical student shopping haul, you might think of budget-friendly essentials. But the reality is far more exciting – students are are year-round spenders, consistently splurging on products and experiences that fit their lifestyle.
This spending skyrockets during loan drop periods, creating the perfect opportunity for brands to capture their attention and drive engagement.
With some students receiving up to £4,222 this January, they’re treating themselves to more than just a cheeky takeaway. Viral trends like #SFEHaul on TikTok reveals students showing off their loan-day shopping hauls -whether it’s grabbing a new iPad for lectures, upgrading their skincare routine, or booking their next big trip.
But don’t just take it from us—hear what the students have to say for themselves:
You have heard about their spending. Now it’s time to connect with them! Get in touch to find out how native can propel your brand to the student market.