On demand: Shopping szn unwrapped (Live event)
Deep dive into the latest Gen Z insights and discover the untapped potential of the Gen Z student in...
Learn MoreThe definitive student marketing calendar 2024/25
365 days. 150+ moments. Endless opportunities. Find out what's in store for the UK's student populat...
Learn MoreYMS replay: Beyond clicks – Immersive experiences that stick
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for resu...
Learn MoreGen Z TikTokers are commenting “brain rot” on content. Should we be worried… or proud?
From Skibidi toilet to Ohio, what the sigma is going on?! ...
Learn MoreHow Gen Zs’ shopping carts got a cuteness overload
There’s a new Gen Z idol on the scene - and it goes by the name of “Amusable Croissant''. This c...
Learn MoreFrom fandom to… stardom? How Gen Z redefined devotion
Let's talk about the woman fuelling economies across the world with her tour - and the Gen Z fans th...
Learn MoreVideo: What Freshers advice would you give to incoming students?
If you could speak to your former self just before they headed off to university, what would you say...
Learn MoreVideo: What advice would you give to brands advertising in Freshers?
If you're a brand or organisation looking to connect with Gen Z students, there's no better place to...
Learn MoreVideo: How were your finances during Freshers?
Financial independence - no matter when it comes, it's a huge deal and a landmark milestone in life....
Learn MoreVideo: How did you feel during Freshers?
It's no surprise that Freshers is an emotional rollercoaster. In fact, when we asked students how th...
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