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YMS replay: Beyond clicks - Immersive experiences that stick
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for results...
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How Gen Zs’ shopping carts got a cuteness overload
There’s a new Gen Z idol on the scene - and it goes by the name of “Amusable Croissant''. This cute cuddly...
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Taylor Swift on stage
From fandom to... stardom? How Gen Z redefined devotion
Let's talk about the woman fuelling economies across the world with her tour - and the Gen Z fans that...
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A to (Gen) Z: The definitive student marketing calendar

365 days. 251 moments. Endless opportunities. This calendar showcases what's in store for UK students this academic year - to help you uncover the moments that matter for your brand.

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Video: What Freshers advice would you give to incoming students?
If you could speak to your former self just before they headed off to university, what would you say?...
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Video: What advice would you give to brands advertising in Freshers?
If you're a brand or organisation looking to connect with Gen Z students, there's no better place to...
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Video: How were your finances during Freshers?
Financial independence - no matter when it comes, it's a huge deal and a landmark milestone in life....
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A to (Gen) Z: What's next in the student calendar?