Reimagine your student advertising strategy

In this landmark research from native, discover how campus culture is being transformed by the next generation of students – and learn how advertising needs to evolve with them. After surveying 1,041 students from 75 UK universities, we obtained a comprehensive view of how students interact with advertising today – and we’re ready to share our learnings with you. We’ll take you on a journey to understand what motivates student consumers, before delving into the platforms that govern their relationship with brands – from discovery to purchase.

Inside the guide:

• Learn what motivates student consumers – out of affordability and ethics, which really comes out on top?
• Get to grips with campus culture – a unique, student-powered world which spans online and offline spaces.
• See all the major advertising touchpoints through the eyes of Gen Z – from organic and paid-for social to in-person activations, and everything in between.