The products dominating Gen Z students’ shopping lists – and what they reveal about them
Every year, students stock up on viral products and useful essentials ahead of university. What do t...
Learn More
A* for acquisition: meet your future customers this Freshers
Advertisers, get ready for Freshers 2023 with this quick guide to incoming students - brought to you...
Learn More
Advertising 101: how to own the student market for a day
Students are often on the lookout for exciting new brands. So, your brand can become front-of-mind v...
Learn More
How do different generations use social media?
Join us as we dig into the background of loneliness in students, and take a look at some of the solu...
Learn More
Students’ take on health and wellness
University is when students take health and wellness into their own hands for the first time. Get th...
Learn More
Students’ take on employers
Gen Z students are your future workforce. Want to meet them earlier in their career development jour...
Learn More
Students’ take on tech and utilities
Tech and utilities are essential, yet considered purchases for students. Get the latest insights int...
Learn More
Ripping up the (traditional) advertiser playbook at YMS
We recently took to the stage at YMS to myth bust some common student marketing myths, and pave a ne...
Learn More
Body image and de-influencing: how Gen Zs are wearing their hearts on their feeds
We unpack two of the most current links between Gen Z students ethical beliefs and online behaviours...
Learn More
Burger King: experiential marketing for the next generation
Burger King has a recipe for success with students that's worth shouting about. Get a taste of how y...
Learn More