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A to (Gen) Z

The definitive student marketing calendar

A preview of the 23/24 student marketing calendar
Take a peek at a year in the life of Gen Z students.

For Gen Z students, there are thousands of unique moments that make up their time at university. Some are major – like Freshers, Summer Balls, and Graduation. Others are tiny – getting a free slice of pizza on National Pizza Day, or sipping their first Guinness on St Patrick’s Day. Some, like Pride Month, might make them take a closer look at who they are, and what makes them tick – others, we’re sure they’d rather forget (Exam season, we’re looking at you). 

University is no ordinary time – and this is no ordinary calendar of events. Here, varsity and reading week are mapped out alongside Valentine’s Day and Summer Solstice – because while some experiences are bigger than university, others happen right at the heart of it. It’s designed to take you through the academic year, from September through to Summer – showing you every moment in between. 

So jump in and get planning your next student marketing campaign…


Access the calendar

Drop your details below to find out exactly what students get up to at university, and how you can meet them there.