Gen Z students are your future workforce. They’re more informed, curious and sceptical of the opportunities they have in front of them. Which is why it’s more important than ever to meet them earlier in their career development journey – to nurture meaningful connections.

Before you get started, we’d like to introduce you to Maya, our student persona. Get to know their thoughts, feelings and behaviours towards employment – and employers (you!).

Some highlights:

• Students phones record an average of 7.2 hours a day – 4.8 hours are spent on social media.
• 66% of students are willing to spend more on products that are eco-friendly and sustainable.
• Students are already preparing for work – find out how in the one pager.