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Stay up to date with the latest trends sweeping campuses up and down the country – and get best practice for engaging the student demographic.
Student Life in 2024/25
Forget what you think you know – the Gen Z consumer has evolved, again. This report is for marketers wanting the inside scoop on what it's like to be a student today, in order to be able to sharpen marketing strategies for success.
The Definitive Student Marketing Calendar
365 days. 150+ moments. Endless opportunities. Find out what's in store for the UK's student population during the 24/25 academic year - and learn how your brand can tap into the moments that matter.
On Demand: Shopping szn unwrapped
Discover how Gen Z students think, shop and spend during peak shopping season by watching our live virtual event with Gen Z consumer behaviour specialist, Kate Nightingale. The session explores the psychology behind Gen Z’s shopping habits, offering insights on how to effectively engage this critical audience during peak shopping events like Black Friday and Cyber Monday.
A to (Gen) Z: The definitive student marketing calendar
365 days. 251 moments. Endless opportunities. This calendar showcases what's in store for UK students this academic year - to help you uncover the moments that matter for your brand.
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