Attention please! Why Gen Z doesn’t care about your ads (and what to do about it)
Unlock the latest insights on Gen Z’s attention crisis – and strategies for how to break through the noise.
In a world of algorithm fatigue, ad blockers, and cultural scepticism, traditional playbooks aren’t cutting it. Brands are pumping budget into impressions, but failing to make any impression at all.
In this thought provoking session, we unpack the truth behind Gen Z’s attention crisis – and why the most powerful marketing moments aren’t happening online.
Using fresh insight from over 80 university campuses and recent student behaviour data, we’ll show you how smart brands like Nerds Candy, Lloyds Bank and Hobbycraft are turning brief IRL moments into lasting brand equity. Forget “spray and pray”, it’s time to show up and stay.
If you think “core” means apples. If you’ve never been delulu about a brand. If you think a red pill is something you take with water. If your Gen Z media plan is all digital spend and no real-world spark – this 15-minute session might just save your next campaign, and reframe how you think about sustaining their attention, for good.
Warning: This session may cause a rethink of your Q3 strategy.
Watch on demand today
Drop your details below and you’ll be redirected to watch the session right away…
By submitting your details, you agree to hear from native in line with our privacy policy. You can, of course, unsubscribe at any time.