Freshers campaigns: top tips for Measuring and maximising ROI
We recently sat down with Mark Walker to ask all of the ROI questions you’ve ever had in your head...
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Your challenges, overcome: proving ROI
So you’re ready to hit up Freshers 2024 - or perhaps Black Friday, Festive season, or those all-im...
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Mighty multitaskers – how Gen Z students are getting it all done
Students have an average of 4 electronic devices each - and 83% of Gen Z students use multiple scree...
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Your challenges, overcome: timing your campaign right
Freshers is a key opportunity to meet students at the peak of their receptivity. But it’s an easy ...
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Webinar: Contextual marketing is getting students talking
Tune in on demand to learn how, with contextual marketing, you can sharpen your Gen Z marketing stra...
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Freshers finances: what students buy and how they spend
Did you know that 3.2% of students get a takeaway every single day? Or that the overwhelming majorit...
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Quick explainer: contextual marketing on campus
Contextual marketing has been sweeping the marketing world as a key term for a while now. But hey, i...
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Awards Szn, Varsity, Summer Balls: 3 key campus opportunities you’ve never heard of
There’s a lot that goes on at university that you - as a marketer - may not know about. But we’r...
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Gen Z relationships: a glimpse inside campus dating culture
Gen Zs’ dating lives have attracted scrutiny from all angles - and their preferences and trends ar...
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Spring roundup: key marketing moments on campus in 2024
We’re taking you from Feb to April in this update of everything driving campus culture in 2024. Ti...
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