Freshers campaigns: top tips for Measuring and maximising ROI
We recently sat down with Mark Walker to ask all of the ROI questions you’ve ever had in your head...
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Your challenges, overcome: proving ROI
So you’re ready to hit up Freshers 2024 - or perhaps Black Friday, Festive season, or those all-im...
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Video: is Freshers a big cultural moment for students?
Freshers is a huge moment in the student calendar. Hear from four students on its cultural significa...
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“It was legendary” – We asked Gen Z students what Freshers meant to them
It’s the biggest moment in the student calendar - where students from all walks of life (and corne...
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Your challenges, overcome: timing your campaign right
Freshers is a key opportunity to meet students at the peak of their receptivity. But it’s an easy ...
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Webinar: Contextual marketing is getting students talking
Tune in on demand to learn how, with contextual marketing, you can sharpen your Gen Z marketing stra...
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Freshers finances: what students buy and how they spend
Did you know that 3.2% of students get a takeaway every single day? Or that the overwhelming majorit...
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Student Life in 2024
Forget what you think you know – the Gen Z consumer has evolved, again. This report is for markete...
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Awards Szn, Varsity, Summer Balls: 3 key campus opportunities you’ve never heard of
There’s a lot that goes on at university that you - as a marketer - may not know about. But we’r...
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Gen Z relationships: a glimpse inside campus dating culture
Gen Zs’ dating lives have attracted scrutiny from all angles - and their preferences and trends ar...
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