Navigate the new era of campus media

Today’s students are Gen Zs – known for being digital natives, they spend an average of 10.6 hours online per day. In theory, this means brands have more opportunities than ever to connect with them. But in reality, students are looking for more.

In the guide, you’ll discover:

• The new era of students – and advertising
• The role of students’ unions and native play in unlocking campus media
• Key dates in the student marketing calendar
• How to select campus media to reach your goals
• How grocery brand FANCY drove 71,000 student interactions and 12,000 app downloads during Freshers in 2021