We recently teamed up with consumer behaviour specialist, Kate Nightingale, to deep dive into the psychology behind Gen Z spending during peak shopping season. And the best bit? You can now view the webinar on-demand.

Key takeaways:

• Understand the psychological drivers behind Gen Z’s shopping behaviours during peak shopping season.
• Learn how to craft marketing campaigns that resonate with Gen Z values and drive engagement.
• Discover the role of discounts, social proof, and experiences in influencing Gen Z’s purchasing decisions.

What are you waiting for? Dive into the latest Gen Z insights and discover how to engage with this audience on a whole new level this shopping season.