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Red flags, real signals: How brands can win on Campus in 2026…
As brands start locking in their 2026 campaigns, one thing is clear: Gen Z students aren’t fooled by...
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The BIG Student 2.0 Lock-in Event Pack
The BIG Student Lock-in brings your brand face-to-face with Londons student community in one of the cities...
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66% of Students feel misunderstood by brands - Here’s how to connect with Gen Z's most influential audience​
66% of students feel brands don’t understand them—but ignoring this high-value Gen Z segment is a missed...
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A snapshot of Student Life: What brands need to know in 2025/26
Students are rewriting the rules of engagement. Our latest research uncovers four defining behaviours...
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A to (Gen) Z: The definitive student marketing calendar

365 days. 251 moments. Endless opportunities. This calendar showcases what's in store for UK students this academic year - to help you uncover the moments that matter for your brand.

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Student Life in 2025:26
Student life in 2025/26
Student life doesn’t stand still - and neither should your marketing. The 2025/26 Student Life Report...
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Student life unpacked: On demand
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for results...
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Leeds Freshers Fair
6 strategies to make your student marketing campaign unmissable this freshers
Here are are 6 practical considerations to help you build campaigns that feel meaningful, not manufacture...
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A to (Gen) Z: What's next in the student calendar?