Freshers 2024 is coming...
Over 700,000 new students will descend on uni campuses this September. Can your brand afford to not be there?
Meet students, the most valuable segment of Gen Z
There are 2.86 million uni students in the UK – and 70% are also Gen Z. At a formative time in their lives, they have a lot in common. All of which makes them more receptive to discovering their next favourite brand – and, it could be yours!
2.86M
of us have gained financial freedom and are spending in new categories.
75%
of us try to buy from sustainable brands – values are important to us.
81%
of us are open minded to trying new products and brands.
It’s a myth that we have no money – we actually earn £10,000 more per year than non-grads
native is your gateway to reaching students at scale
We’ve centralised the routes to reaching students, making it easy to cut through to the student market at scale.
Contextual marketing = powerful results
Campus Media spans the digital and IRL touchpoints that mirror the spaces Gen Z students move through day to day – and where they are most open to brand discovery. The result of advertising in these spaces? Powerful cut-through.
0
%
of our advertisers hit their student marketing goals
0
%
of advertisers are happy with student engagement levels
0
%
of advertisers would consider recommending native
Trusted by hundreds of Gen Z’s favourite brands
Timing is everything…
…and you’re right on time to meet new and returning students as they descend onto campus for a new academic year, for Freshers 2024.
Take it from Lounge Underwear
In 2023, Lounge set out on the noble mission of increasing awareness of breast cancer among young people and encouraging them to check their breasts.
Cue the Boob Box, an on campus activation that toured five strategic universities, to spread the word, and capture donations.
This resulted in “a complete success”, according to Cam Healy, Lounge’s Head of Events.
– 5 locations visited
– 99,000 students reached
– £45,000 donated (minimum £1 donation)
– Mission accomplished!
Get started in a few steps
Our team of student marketing experts will guide you every step of the way.
Work with us to:
Work with us to:
Step 1
Identify audiences and campuses that best serve your goals.
Step 2
Bring your ideas to life on campus - from concept through delivery and reporting.
Step 3
Claim prime availability that aligns with your marketing calendar.
