Video
What makes students the best audience to connect with?
Every year, the student demographic refreshes – a new cohort enters just as an old one graduates. It’s just one of the reasons why students are so fascinating – and worth advertisers’ time and efforts. In this video, the native team weighs in on why advertisers should get on campus in 2024.
Mark Hodge, Gen Z Marketing Strategist, native: They’re a blank canvas in a way. It’s a step into the unknown. Everything that you know, that you’ve been seeing your parents buy or have had bought for you by others – suddenly it’s your chance to take control and be in charge of it, and get in front of them straight away. It’s so important, because you become that first thing – that first memory – that they have.
Andy McCreadie, Media Revenue Director, native: They’re new – they’re new in multiple different facets. So, every single year, there is a new population of students that joins university, and that provides totally unique exposure and the ability to completely engage every single year with a brand new cohort of users.
Charlie Katirai, Senior Account Manager, native: They are experiencing all these new things, and they’re open to new brands and experiences – they’re immersing themselves in a whole new way of life. And it’s a key moment to target them, whilst they’re open to discovering all these new things.
Mark: Reflecting back on Freshers week, I remember the first purchases I made, and I remember the places I purchased them from. I even remember, through the entirety of my first and second year, the places I would regularly shop at, and the type of items I wanted to go for. If you can get yourself in front of those people to begin with, it just gives you the best opportunity to lock them in as consumers for a lifetime.
Propel your brand to the heart of student culture with native. Get in touch today.