How getting into the Gen Z Mindset can help you get the best out of the Shopping Szn.
What is Shopping Szn? 🛒
Shopping Szn is fast approaching! From Black Friday to the Holidays, during this time, students are invited to spend their money on deals and discounts from their favourite brands and stock up on gifts for their loved ones.
Although the weather outside still allows for summer tops, and you can still see the tan lines and sense the lingering smell of sunscreen, cosy season is right around the corner. And with it, Q4 begins! Q4 is a season full of opportunities for brands – and students – alike. But to look forward, we must look back!
To set the scene, For the 2.86 million UK students, October to December is also known as Term 1. New students are settled into their courses, have ventured out into their new towns or cities, and made friends. And, all students will be enjoying a varied calendar of activities.
From SU Elections to Halloween, to Black Friday and Festive and more (you can find a comprehensive calendar of what’s on in the student’s world in our (revamped 2024/25 student marketing calendar). A common denominator for many of these moments, though, is that they get more than 60% of students shopping! It’s for that reason that you, as a brand, might choose to nickname Q4 Shopping Szn.
The shopping season, particularly Black Friday, has long been a prime time for consumers to splurge on gifts for loved ones and for ‘treat yourself’ moments.
Although Gen Z is one of the youngest generations, they’re a powerful consumer group, and their shopping habits are reshaping the way consumers shop and brands advertise themselves.
During the shopping season, Gen Z takes advantage of discounts and holiday deals. Last year alone UK students spent £519m+ on brand deals!
Understanding how Gen Z spends money during the shopping season allows you to gain Gen Z’s attention and loyalty.
Into the Gen Z Mindset 🧠
Social Media Generation 📱
For Gen Z, social media is not just entertainment, it’s a day-to-day tool that shapes their consumer habits.
Gen Zs shopping culture is highly influenced by social media platforms such as TikTok, Instagram, and X. The social media impact is so relevant, as 54% use these digital platforms as a way to research products, and 71% are more likely to purchase based on social media referrals!
In addition to using these platforms to research, Gen Z values honest opinions when it comes to new purchases.97% of Gen Z shoppers claim that they get their inspiration from social media. This suggests that partnering with influencers and content creators is highly important.
Ethically Conscious & Love for Life 💚
Gen Z values experiences! This generation is more likely to spend their money on travel, events and gifts.
Additionally, this is a generation that also values sustainability and ethical practices! They prefer brands that are transparent about their environmental impact and social responsibility.
How can your brand get involved?
But how is this relevant to you? Well, brands that successfully target Gen Z with strategic marketing campaigns, influencer collaborations, and social media promotions see a significant increase in sales with the potential to turn them into repeat customers!
Want to get your brand ready for the shopping Szn? We’ve got you covered!
We’ve created the perfect guide to kickstart your Shopping Szn strategy.
Online presence & SEO 💻
Brands that have a strong online presence attract Gen Z shoppers. User-friendly websites, mobile apps, and active social media channels are just some of the ways to connect with Gen Z online.
Be transparent 🔎
Offering competitive prices and transparent deals can capture the attention of price-sensitive Gen Z shoppers. Flash sales, time-limited offers, and exclusive Black Friday discounts are effective strategies.
Brands need to highlight their sustainability efforts and ethical practices. Transparent communication about sourcing, manufacturing processes, and corporate social responsibility initiatives can build trust and loyalty.
Improve your shopping experience🛍️
Implementing tools that enhance the shopping experience for Gen Z, such as customised product recommendations, personalised emails, and targeted ads can drive engagement and sales.
Adding interactive elements like AR try-ons, virtual tours, and engaging content can make the shopping process more enjoyable and memorable for Gen Z.
Offer student discounts 🛍️
There’s always a broad selection of brands showcasing their products to students year on year during Shopping Szn, make your brand stand out from the crowd by offering discounts that can’t be found elsewhere.
By taking advantage of our top tips and strategy you can capture Gen Z attention and earn their loyalty.
If you are interested in gearing your brand up for the shopping Szn, get in touch with us!