native x Wise: Creating real brand currency with international students

International students are one of the highest-value, highest-intent audiences on campus – and Wise needed a way to reach them that was bold, memorable, and genuinely useful.

The answer? A high-energy vortex chamber experience that stopped students in their tracks, sparked curiosity, and opened real conversations about travel money and international transfers.

Across a multi-stop campus tour, the activation delivered huge engagement from their priority audience, a measurable uplift in brand perception, and a 6% increase in trust – proving that when brands show up with something unexpected, students respond.

Watch the case study to see how the campaign came to life, hear directly from the Wise team, and learn how partnering with native on their first-ever in-person activation drove 4,300+ sign-ups and powerful brand impact.