66% of Students feel misunderstood by brands – Here’s how to connect with Gen Z’s most influential audience
66% of students feel brands don’t understand them—but ignoring this high-value Gen Z segment is ...
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A snapshot of Student Life: What brands need to know in 2025/26
Students are rewriting the rules of engagement. Our latest research uncovers four defining behaviour...
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Student life unpacked: On demand
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for resu...
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6 strategies to make your student marketing campaign unmissable this freshers
Here are are 6 practical considerations to help you build campaigns that feel meaningful, not manufa...
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MAD//Fest replay: Attention please! Why Gen Z doesn’t care about your ads (and what to do about it)
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for resu...
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Logging off and touching grass: The rise in IRL experiences among students
It seems that Gen Z is over scrolling into oblivion. With attention spans shrinking to match the qu...
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New year, New budget: Student spending trends in Q1
From dusting off their laptops and tackling those long overdue pre-christmas assignments to cramming...
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Case study: Contiki x native: putting group travel on students’ agenda
We caught up with Dom Barrow, Business Development Manager at Contiki, to find out how the legendary...
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On demand: Shopping szn unwrapped (Live event)
Deep dive into the latest Gen Z insights and discover the untapped potential of the Gen Z student in...
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The definitive student marketing calendar 2024/25
365 days. 150+ moments. Endless opportunities. Find out what's in store for the UK's student populat...
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