Logging off and touching grass: The rise in IRL experiences among students
It seems that Gen Z is over scrolling into oblivion. With attention spans shrinking to match the qu...
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New year, New budget: Student spending trends in Q1
From dusting off their laptops and tackling those long overdue pre-christmas assignments to cramming...
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Case study: Contiki x native: putting group travel on students’ agenda
We caught up with Dom Barrow, Business Development Manager at Contiki, to find out how the legendary...
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On demand: Shopping szn unwrapped (Live event)
Deep dive into the latest Gen Z insights and discover the untapped potential of the Gen Z student in...
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The definitive student marketing calendar 2024/25
365 days. 150+ moments. Endless opportunities. Find out what's in store for the UK's student populat...
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YMS replay: Beyond clicks – Immersive experiences that stick
Tune in on demand to discover practical tips that can sharpen your Gen Z marketing strategy for resu...
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Gen Z TikTokers are commenting “brain rot” on content. Should we be worried… or proud?
From Skibidi toilet to Ohio, what the sigma is going on?! ...
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How Gen Zs’ shopping carts got a cuteness overload
There’s a new Gen Z idol on the scene - and it goes by the name of “Amusable Croissant''. This c...
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From fandom to… stardom? How Gen Z redefined devotion
Let's talk about the woman fuelling economies across the world with her tour - and the Gen Z fans th...
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Video: What Freshers advice would you give to incoming students?
If you could speak to your former self just before they headed off to university, what would you say...
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