Logging off and touching grass: The rise in IRL experiences among students
It seems that Gen Z is over scrolling into oblivion. With attention spans shrinking to match the qu...
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New year, New budget: Student spending trends in Q1
From dusting off their laptops and tackling those long overdue pre-christmas assignments to cramming...
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Welcome Back Week explained
What do January intakes, New Year’s resolutions and a loan drop have in common? Individually, not ...
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Get noticed this shopping szn: 3 ways to win Black Friday 2024
Ah, shopping szn. The ultimate bargain holiday which has landed straight in the middle of Term 1 - a...
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Video: What do Gen Z students REALLY think about BFCM?
How getting into the Gen Z Mindset can help you get the best out of the Shopping Szn......
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Q4 marketing outlook: connecting with the 2.86m strong student community
How getting into the Gen Z Mindset can help you get the best out of the Shopping Szn......
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Q4 spending forecast: How students are spending this shopping szn
Yes, students go to uni to gain a degree. But that’s not all they’re there for…...
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Gen Z TikTokers are commenting “brain rot” on content. Should we be worried… or proud?
From Skibidi toilet to Ohio, what the sigma is going on?! ...
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How Gen Zs’ shopping carts got a cuteness overload
There’s a new Gen Z idol on the scene - and it goes by the name of “Amusable Croissant''. This c...
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From fandom to… stardom? How Gen Z redefined devotion
Let's talk about the woman fuelling economies across the world with her tour - and the Gen Z fans th...
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