Live event: Shopping Szn unwrapped
Unlock Gen Z’s £1.2bn spending power during #BFCM with insider insights on their spending habits and strategies to make your brand stand out this Shopping Szn
Register below 
Discover how Gen Z students think, shop and spend during shopping season.
As peak shopping season approaches, brands are racing to capture the attention of Gen Z students, a demographic representing a £1.2bn opportunity during Black Friday alone. With over 79.2% of the UK’s 2.86m students planning to make a purchase, it’s clear that traditional marketing tactics won’t cut it—Gen Z demands authenticity, value alignment, and creativity.
Join us for an exclusive live virtual event with Gen Z consumer behaviour specialist, Kate Nightingale. We’ll explore the psychology behind Gen Z’s shopping habits, offering insights on how to effectively engage this critical audience during peak shopping events like Black Friday and Cyber Monday.
Key takeaways:
- Understand the psychological drivers behind Gen Z’s shopping behaviours during peak shopping season.
- Learn how to craft marketing campaigns that resonate with Gen Z values and drive engagement.
- Discover the role of discounts, social proof, and experiences in influencing Gen Z’s purchasing decisions.
Join us at 1pm on 10th September for this hour-long session. You will uncover the latest insights and trends within Gen Z marketing and learn all about the value of campus-centric marketing.
Register today
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