for national brands
native is your gateway to reaching students at scale
You have approximately 1,095 days to turn a typical student into a loyal customer. At native, we’re in the business of connecting national brands (like you) with a new, highly-engaged customer base (that’s Gen Z students).
WE OWN THE EXCLUSIVE RIGHTS TO
Campus media
Having nurtured exclusive partnerships with 56+ Students’ Unions (SUs), and developed non-exclusive relationships with the rest of the SU market, we have unified campus media at scale. If you’re looking to capture young people’s attention, then look no further. Here’s how we’ve unlocked the student market:
With native, you can meet students when and where it matters.
Book campus media at 56+ universities via just one point of contact.
With native, you have a national reach across 56+ UK student hotspots that entrust native to manage their media exclusively, plus 50 more who native work with non-exclusively. Save time and resources by booking multiple locations at once. Or, cherry-pick the campuses that matter most to you.
Connect with the most valuable segment of Gen Z - students.
Gen Z is one of the most exciting demographics around. As students, they’re financially independent, with disposable income, and shopping in new verticals for the first time. Oh – and did we mention there are just shy than 3 million of them waiting for you across native’s partner campuses, right now?
Reach Gen Z students in the environment where they are most receptive: on campus.
You don’t need to tell us. Gen Z can be hard to connect with. But at university, they’re open and receptive to new ideas – and new brands. Our campus media spans digital and IRL touchpoints, mirroring the spaces where Gen Z students are most open to brand discovery.
Own the student market for a day - and beyond.
Our exclusively-managed media placements immerse your brand in student life – from first scroll to last orders. But that’s just the start. With the capacity to build integrated, multi-channel campaigns that span the full student marketing calendar, we’re your gateway to nurturing students into loyal customers.
Achieve local resonance on a national scale.
Our reach is national – but our focus has always been local. We partner with Students’ Unions, which are the beating hearts of campus culture. We foster deep local connections with each of our sites, empowering you to localise your campaigns so that they resonate.
Choose category exclusivity - become the only brand of your kind on campus.
We hold exclusive media rights at 56+ campuses – and we can pass that exclusivity on to you. Make sure you are the only brand in your industry on campus, to establish yourself as the student choice.
Win the trust of 1.6 million UK students - and secure lifelong loyalty.
Building trust with students is crucial – which means you need to lean into trusted channels. native works in tandem with Students’ Unions to uphold advertising standards, ensuring only ethical, trustworthy advertisers make it onto campus. If that’s you – let’s talk.
Take it from our
national brand partners
Lounge Underwear
“From the experience of dealing with native I’d do it in a heartbeat – it was a complete success”.
Cam Healey, Events Manager, Lounge.
The Lady Garden Foundation
Take a peek inside the Lady Garden Foundation’s life-size bathroom activation. By booking in at 10 strategic native locations, the charity saw a 20x increase in web traffic, exceeding their distribution target by 31%.
“Working with native to deliver this campaign has been fabulous. It has exceeded our expectations in terms of the reaction it’s generated”
Mia Weston, Brand Manager, Lady Garden Foundation.
Lloyds Banking Group
In partnership with Lloyds, we delivered a multi-channel campaign to reach students at key moments on their journey to starting student life. Lloyds enjoyed category exclusivity - they were the only bank on campus.
Activity spanned over 70 uni campuses, with creative on-campus activations supported by digital media. 1 in 5 visitors to the landing page resulted in application starts, exceeding Lloyds’ target by 5x. Lloyds enjoyed a 100% increase in sign-ups year-on-year.
You’ll be in good company
To date, we’ve worked with hundreds of advertisers, including:
Keep up to date with native
Want to hear more about the latest student news, insights and success stories. Sign up to your preferred edition of native newsbites.