Gen Z spending forecast for next-level growth.
This shopping szn, a storm is coming. A national downpour of student spending is set to hit the UK. Throughout #BFCM, there is a 79.2% chance that UK students will make a splash of £1.2 billion.
Are you ready to dance in the rain? With native you can reach Gen Z students when and where it matters most – on campus.
Trusted by hundreds of Gen Zs favourite brands
Meet student shoppers
With heavy spending spells on tech, fashion, and beauty expected to sweep across UK campuses, it’s time to have your umbrella at the ready? Here at native, we can launch your brand into the eye of the storm – with access to 2.86 million students across 120+ digital and IRL media locations.
2.86M
of us have gained financial freedom and are spending in new categories.
79%
of us are planning to participate in the Black Friday sales.
87%
of us are open to discovering Black Friday offers on campus.
£828
We go all out on festive gifting, spending – on average – £828 per person.
Win big with students this
shopping szn
1.
Don’t underestimate the power of in-person engagement. On-campus pop-up shops, sampling and experiential events can leave a lasting impression on student consumers as they build their wishlists.
2.
The competition for Gen Z students’ attention has never been greater. With native, you can reach students with a consistent message across channels they already trust and browse on a daily basis.
3.
Promoting exclusive student discounts through student focused channels shows that you understand their reality. It’s a great way to cater to their needs – a winning combo for sales success in 2024.
Easily reach students at scale
Tap into students’ £1.2 billion Q4 spending power by showcasing your brands shopping szn offers at 120+ media locations – embedding your brand into uni life both online and on-campus, across channels that mirror students’ daily footprint.
On-campus activations
Connect with Gen Z face-to-face at the heart of student culture and where they are most receptive to meeting new brands: on campus.
Digital Media
Solus emails. Newsletters. Sponsored social posts. Website banners. Reach students online, in the spaces they engage with on a daily basis.
Out-Of-Home Advertising
Our strategically-placed screens can be found in all the high-footfall areas across campus, so you can be with students every moment of the day.
Something else?
Whether you’re after Insights, Brand Ambassadors, Event / Society Sponsorships, Sampling or Creative support, get in touch to explore options.
Campus media = powerful results
Our media reaches students where they live, learn and shop, daily. These are the places where they are most open to discovering new brands and engaging with old favorites. The result of advertising in these spaces? Powerful cut-through.
Go for gold this shopping szn...
Advertise to students where they are open and receptive to your brand, on campus and online.