Plug into the power of play
Freshers may be winding down, but students are still looking for connection, discovery and fun.
Play Your Way: Entertainment Fair keeps the energy alive and puts your brand at the centre of the action.
native. Trusted by thousands of students’ favourite brands
Why this moment matters
As term one begins, students are eager to bond, explore and unwind. Play Your Way taps into that mindset with a one-day entertainment experience designed for curiosity, creativity and connection.
Gen Z students are more willing to spend on joy, interaction and culture. With over £600 million in annual tech and entertainment spend, this is your opportunity to meet them where they are most open to new ideas.
What brands say
Packages designed to meet your goals
Our packages — Activate, Amplify and Engage — are designed to help you show up in the right way at the right scale.
From on the spot sign ups to bold build outs, we will tailor your presence to fit your goals.
Whether you are going local or national, we handle the logistics so you can focus on impact.
Ready to explore Play Your Way?
Touring campuses across the UK
From regional rollouts to targeted activations, native helps your brand show up where students are already engaged – and where your message truly matters. We deliver campaigns that students connect with, universities value and brands see results from.
